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Making Some Noise About Compostable Packaging

November 1, 2010

Just last week, Frito-Lay Canada announced it was retaining the compostable PLA bag for its SUN CHIPS brand, unlike its parent company, who decided to withdraw the controversial pack.

In fact, they are vigorously promoting the pack with a new advertising campaign.

http://www.youtube.com/v/RPmKI19-Ze8?fs=1&hl=en_US

Frito Lay Canada is running full page ads in major newspapers across Canada in the form of an open letter informing Canadian of the decision to stick with the PLA bag.

From what I saw on SUN CHIPS’ Facebook page, some Canadian consumers are complaining about the noisy packaging material, just as their cousins in the USA are.  However, the Canadian management team for Frito Lay is standing by its sustainability principles, and maybe there’s a lesson to be learned.

I was always under the impression that a package that crackled or crunched when handled reinforced, in the consumer’s mind, how crispy and crunchy the product is.  Therefore, a package that is even noisier, should be even more effective at this.

To me, it begs the question, are corporations putting their money where their mouths are on environmentally responsible packaging? So, here is my first attempt at a poll. Let me know who you think is leading the way in putting environmentally responsible packaging on retail shelves.

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