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The Last Three Feet

March 25, 2010

Read an article by Marina Strauss of The Globe and Mail about a concept called “The Last Three Feet”.

It’s the space between the shelf and the customer who’s making a purchasing decision, and this will be the new battleground for influencing consumer purchasing.

To me, packaging has to be one of the key weapons in this battle.

Here’s a link to the complete article. http://www.theglobeandmail.com/report-on-business/marketers-invade-grocery-aisles-to-pitch-in-the-last-three-feet/article1509790/

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